Emily in... Champagne ! Quand le placement de produit s'impose dans les dynamiques sérielles

Charlene Carreteiro () and Aurélie Ringeval-Deluze ()
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Charlene Carreteiro: VALLOREM - Val de Loire Recherche en Management - UO - Université d'Orléans - UT - Université de Tours
Aurélie Ringeval-Deluze: REGARDS - Recherches en Économie Gestion AgroRessources Durabilité Santé- EA 6292 - URCA - Université de Reims Champagne-Ardenne - MSH-URCA - Maison des Sciences Humaines de Champagne-Ardenne - URCA - Université de Reims Champagne-Ardenne

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Date: 2025-04-03
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Published in Management en Séries - Saison 3, Apr 2025, Le Havre, France

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