Determinants of the reluctance of retail customers of conventional banks to migrate to participative banks in Morocco

Les déterminants de la réticence des clients particuliers des banques conventionnelles d'immigrer vers les banques participatives au Maroc

El Mehdi Ferhane () and Atitaou Asmae
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El Mehdi Ferhane: Innovation, Responsabilités et Développement Durable (INREDD) - UCA - Université Cadi Ayyad [Marrakech]

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Abstract: The aim of this study is to identify the obstacles to the immigration of customer accounts from conventional bank to participative banking in Morocco. To achieve our objective, we carried out a quality study using a questionnaire administered to a sample of 317 Moroccan residents with a bank account with a conventional bank. The study revealed that a lack of knowledge about participatory banks and how they work, as well as poor marketing of banking products by participatory banks, are major obstacles to customers immigration their bank accounts to a participatory bank. Keywords: Islamic finance, Participatory banking, immigration of accounts, Morocco

Keywords: Finance Islamique; Banque participative; immigration des comptes; Maroc; African Scientific Journal; Finance Islamique Banque participative immigration des comptes Maroc Islamic finance Participatory banking immigration of accounts Morocco; Maroc Islamic finance; Participatory banking; immigration of accounts; Morocco (search for similar items in EconPapers)
Date: 2025-06-28
Note: View the original document on HAL open archive server: https://hal.science/hal-05138662v1
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Published in African Scientific Journal, inPress, 3 (30), ⟨10.5281/zenodo.15763397⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-05138662

DOI: 10.5281/zenodo.15763397

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