Internal social networks and knowledge management in Morocco: a critical review of the literature and research perspectives

Réseaux sociaux internes et gestion des connaissances au Maroc: revue critique de la littérature et perspectives de recherche

Ayoub El Haddada () and Abdelhakim Mansoureddine
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Ayoub El Haddada: UM5 - Université Mohammed V de Rabat [Agdal], FLSH UM5 - Faculté des Lettres et des Sciences Humaines Rabat - Institut National d'Aménagement et d'Urbanisme, Rabat
Abdelhakim Mansoureddine: UM5 - Université Mohammed V de Rabat [Agdal], FLSH UM5 - Faculté des Lettres et des Sciences Humaines Rabat - Institut National d'Aménagement et d'Urbanisme, Rabat

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Abstract: This article offers a narrative review of the literature dedicated to the use of Internal Social Networks (ISNs) in Knowledge Management (KM), with a particular focus on the Moroccan context. Drawing on a body of both theoretical and empirical studies, from national and international sources, the analysis identifies the factors that facilitate the integration of ISNs within organisations, as well as the specific obstacles encountered in culturally hierarchical environments. The findings reveal that while ISNs are widely adopted in industrialised countries to catalyse organisational innovation, their uptake in Morocco remains limited, hindered by cultural resistance, vertical organisational structures, and technological shortcomings. The article highlights the scarcity of context-specific empirical research and underscores the absence of a theoretical framework tailored to local dynamics. Based on this analysis, recommendations are made to encourage the adoption of ISNs, particularly through the development ofa more collaborative organisational culture, technological investment, and the formulation of contextualised theoretical models. Finally, the study proposes a conceptual framework intended to guide future empirical research on the relationship between ISNs and knowledge management performance in Morocco.

Keywords: Konwledge management; Internal Communications; Internal Social Networks; Réseau Social Interne; Communication interne (search for similar items in EconPapers)
Date: 2025-06-10
Note: View the original document on HAL open archive server: https://hal.science/hal-05146272v1
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Published in International Journal of Accounting, Finance, Auditing, Management and Economics, A paraître, 6 (6), pp.356 - 366. ⟨10.5281/zenodo.15813408⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-05146272

DOI: 10.5281/zenodo.15813408

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