Effects of Branding as A Tool to Increase Sales and Value of An Organisation: A Study of Nestle Food Nigeria, Plc, Lagos State, Nigeria

Aremu Fayokemi Eunice
Additional contact information
Aremu Fayokemi Eunice: Department of Management Sciences, Bamidele Olumilua University of Education, Science and Technology, Ikere Ekiti, Ekiti State, Nigeria.

Post-Print from HAL

Abstract: Brands and studies on brands have rapidly evolved over time, necessitating a comprehensive mapping of these evolutions to guide both researchers and practitioners. The study examined the Effects of Branding as a tool to increase sales and value of an organisation. A case study of Nestle Food Nigeria, PLC, Lagos State. The study adopted a descriptive research design of a survey type. The population for this study comprises employees from Nestlé Food Nigeria Plc, located in Lagos. The researcher utilised the Taro Yamane formula (1964) to determine the sample size of 154 respondents from the total population of 250 employees at Nestlé Nigeria Plc. Out of the sampled respondents, 130 responded to the online survey questionnaire. The primary data was collected through the administration of a questionnaire. The data collected were analysed with both descriptive and inferential statistics. Mean and standard deviation were used to answer the research questions; any mean scores equal to 3.00 and above are regarded as agreed, while mean scores below 3.00 are regarded as disagreed. Multiple regression was used to test the hypotheses formulated at the 0.05 level of significance. The findings revealed that Marketing-branded products (MBP) have a positive and significant impact on organization performance and sales value, which may be due to their ability to attract customer attention and build recognition. The findings of the study showed that there is a significant effect on the effectiveness of various branding styles used by Nestle Food Nigeria Plc, Lagos State. Style of branding (SB) has a significant effect on sales volume because it creates a distinct market position and competitive edge. The findings revealed that there is a significant positive effect of branding on sales volume and value of Nestle Food Nigeria Plc, Lagos State. and finally, the study found that branding significantly differentiates Nestle Food Nigeria Plc, Lagos State, from its competitors. The study concluded that branding helps differentiate Nestle from its competitors by creating a unique identity and improving brand recognition, giving it a competitive advantage. Generally, effective branding is key to the company's growth and success.

Date: 2025-07-05
References: Add references at CitEc
Citations:

Published in Asian Journal of Economics, Finance and Management , 2025, 7 (1), pp.599-611

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-05147309

Access Statistics for this paper

More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD ().