 Information Technology Outsourcing Strategy and Customer Satisfaction of Money Deposit Banks in Anambra State, NigeriaNdubuisi-Okolo Purity Uzoamaka
Post-Print from HAL Abstract: The slow rate of service delivery indicates that the bank's information technology section is weak and this has resulted in poor satisfaction of customers. In view of the above, this study x-rayed the effect of information technology outsourcing strategy on customer satisfaction of Money Deposit Banks in Anambra State. The study adopted survey research design and Simple Random Sampling Technique was used to select 3 notable banks that operate in the major cities of Anambra State (Nnewi, Awka and Onitsha). Data were collected with the use of structured questionnaire from 162 respondents. Hypothesis was tested using Simple Regression Analysis with the aid of Statistical Packages for Social Science (SPSS). Finding revealed that information technology outsourcing strategy positively affects customer satisfaction. The study concludes that information technology outsourcing strategy supports bank operations as it guarantees quality services by banks and as well cover the weak aspects of the organization. The study recommended that there is need to outsource other weak aspects of business to experts rather than managing the areas as it will contribute to timely task accomplishment and quality service delivery. Date: 2022-04-12 Published in Asian Journal of Economics, Finance and Management , 2022, 4 (1), pp.318-323 There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it. Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-05149811 Access Statistics for this paper More papers in Post-Print from HAL |
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