Factors Influencing Consumer’s Intention to Use Electronic Payment Platform in Nigeria

Udoka Stephen Otika, Emezue Leonard Nnabugwu, Dickson Ben Uche and Goddey C Chikwe
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Udoka Stephen Otika: Department of Marketing, Evangel University, Akaeze, Ebonyi State, Nigeria.
Emezue Leonard Nnabugwu: Department of Marketing, University of Nigeria, Enugu Campus, Nigeria.
Dickson Ben Uche: Department of Marketing, Evangel University, Akaeze, Ebonyi State, Nigeria.
Goddey C Chikwe: Department of Marketing, Evangel University, Akaeze, Ebonyi State, Nigeria.

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Abstract: E-payment platform has arguably changed the financial ecosystem of Nigeria e-commerce. However, in spite of its advantages, consumers are doubtful about the acceptance of using the technology. The essence of the current study is to investigate consumers' intention to use e-payment platforms. Thus, a model was proposed by extending the innovation diffusion theory (IDT) with trust to determine the critical factors influencing consumers' intention to use e-payment platforms in Nigeria. The current model, will facilitate accurate clarification of consumer behavior towards acceptance of technology. To navigate the intent of the model, a well-structured hypotheses were developed. The outcome of the study is the development of comprehensive model that influence e-payment usage. This model is expected to examine consumers' behavior in e-payment technology adoption in Nigeria.

Date: 2022-02-17
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Published in Asian Journal of Economics, Finance and Management , 2022, 4 (1), pp.94-101

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-05149990

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