L'émergence d'une activité de commercialisation des fruits à Ngaoundéré entre opportunité et contraintes

Bénédicte Nama Yikoa, Eric Joël Fofiri Nzossié and Ludovic Temple ()
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Bénédicte Nama Yikoa: UN - Université de Ngaoundéré/University of Ngaoundéré [Cameroun]
Eric Joël Fofiri Nzossié: UN - Université de Ngaoundéré/University of Ngaoundéré [Cameroun]
Ludovic Temple: UMR Innovation - Innovation et Développement dans l'Agriculture et l'Alimentation - Cirad - Centre de Coopération Internationale en Recherche Agronomique pour le Développement - INRAE - Institut National de Recherche pour l’Agriculture, l’Alimentation et l’Environnement - Institut Agro Montpellier - Institut Agro - Institut national d'enseignement supérieur pour l'agriculture, l'alimentation et l'environnement

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Abstract: The fruit trade, both wholesale and retail, has marked the commercial landscape in the Adamaoua region and particularly in the city of Ngaoundéré for ten years. This activity has become a real economic opportunity. This study proposes to characterize the strategies of the actors involved in this activity and to analyze the difficulties they face. On a second level, it proposes to question the prospects for improving the conditions of this trade, the socio-economic impact of which is increasingly perceptible. The sector methodological analysis framework mobilized leads to the collection of data by focus group with five major stakeholders in the sectors. The results highlight the propensity of the actors to organize themselves into a real marketing chain or commercial circuit composed of producers, wholesalers, semi-wholesalers, retailers, transporters and consumers. This activity, which now extends beyond regional borders, generates profit margins that can constitute 100% of the sums invested, despite the risks associated with the perishable state of the fruits which generate losses. To deal with this, the improvement of the sale of fruits will have to lean a little more towards the valorization of the distribution and the consumption of the products which requires the setting up of a mechanism of artisanal and/or semi-industrial transformation of the fruits.

Keywords: Cameroun; commerce agricole; commercialisation; fruits; Fruits; Commercialisation; Filière; Ngaoundéré (search for similar items in EconPapers)
Date: 2022
Note: View the original document on HAL open archive server: https://hal.science/hal-05179710v1
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Published in Les Annales de la Faculté des Lettres, Arts et Sciences Humaines , 2022, 99 (1), pp.35-55

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