Understanding the fundamental psychological needs of digital nomads in order to (re)design the work experience

Comprendre les besoins psychologiques fondamentaux des nomades numériques pour (re)penser l’expérience de travail

Claire Estagnasié () and Abygael Bianco
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Claire Estagnasié: UQAM - Université du Québec à Montréal = University of Québec in Montréal, GREDEG - Groupe de Recherche en Droit, Economie et Gestion - UNS - Université Nice Sophia Antipolis (1965 - 2019) - CNRS - Centre National de la Recherche Scientifique - UniCA - Université Côte d'Azur, LabCMO - Laboratoire de communication médiatisée par ordinateur - UQAM - Université du Québec à Montréal = University of Québec in Montréal, CIRST - Centre interuniversitaire de recherche sur la science et la technologie - UdeM - Université de Montréal - UQAM - Université du Québec à Montréal = University of Québec in Montréal, RECOR - Groupe de recherche sur la Communication Organisante
Abygael Bianco: GREDEG - Groupe de Recherche en Droit, Economie et Gestion - UNS - Université Nice Sophia Antipolis (1965 - 2019) - CNRS - Centre National de la Recherche Scientifique - UniCA - Université Côte d'Azur

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Abstract: This article explores the basic psychological needs and motivational components of digital nomads, so that organizations wishing to enhance their appeal to this audience can better orient their employer brand toward them. To understand which fundamental needs digital nomads seek to satisfy or to reduce, this research favors a qualitative approach combining 67 interviews and the online ethnography of three Facebook groups. The results, presented according to the conceptual framework of fundamental needs, show that digital nomads have needs for autonomy, social affiliation, competence, and meaning, which evolve according to the stages of nomadism. These expressed needs of nomads are all key capabilities that could be useful to organizations. The contribution of this research is therefore to enlighten employers in their management decisions regarding digital nomads, as well as individuals who might consider resorting to this lifestyle.

Keywords: motivation; lifestyle; corporate nomads; work experience; digital nomads; style de vie; nomades corporatifs; expérience de travail (search for similar items in EconPapers)
Date: 2024
New Economics Papers: this item is included in nep-eur
Note: View the original document on HAL open archive server: https://hal.science/hal-05196314v1
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Published in @GRH, 2024, Expérience et marque employeur, 49, pp.17-47. ⟨10.3917/grh.049.0017⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-05196314

DOI: 10.3917/grh.049.0017

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