Aesthetic appeal: How images inform emerging entrepreneurial themes

Yanto Chandra, Jean Clarke (), Robin Holt, Paula Kincaid, Jeremy Short and Marcus Wolfe
Additional contact information
Yanto Chandra: CUHK - City University of Hong Kong [Hong Kong]
Jean Clarke: EM - EMLyon Business School
Robin Holt: University of Bristol [Bristol]
Paula Kincaid: University of Texas at Tyler [Tyler] - University of Texas at Tyler
Jeremy Short: UNT - University of North Texas
Marcus Wolfe: UNT - University of North Texas

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Abstract: Entrepreneurship research has long privileged textual and linguistic approaches while overlooking the embodied, sensory, and symbolic aspects of entrepreneurial activity. Yet, entrepreneurs operate through aesthetic acts: they shape new organizational forms, influence new styles and tastes, and embody and extend novel techniques, and do so by holding onto ‘the image' of an organization. In this editorial, we aim to curate articles published in JBVI to illustrate how aesthetics influences meaning-making, uncertainty navigation, and innovation in entrepreneurial practice and how, then, such an understanding of the phenomenon of entrepreneurship might also spur more aesthetically-charged forms of study. This editorial repositions aesthetics as central to entrepreneurship, highlighting its role in shaping the field's dynamic, multifaceted nature rather than treating it as a peripheral concern.

Date: 2025-07-05
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Published in Journal of Business Venturing Insights, inPress, 5 p. ⟨10.1016/j.jbvi.2025.e00552⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-05196639

DOI: 10.1016/j.jbvi.2025.e00552

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