Big Five Personality Traits and Entrepreneurial Intention of University Lecturers in Nigeria

Agu Godswill Agu, Esi-Ubani Chidiadi Obinna and Onwuka O Onwuka
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Agu Godswill Agu: Department of Marketing, Abia State University, Nigeria.
Esi-Ubani Chidiadi Obinna: Department of Marketing, Abia State University, Nigeria.
Onwuka O Onwuka: Department of Accounting, Abia State University, Nigeria.

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Abstract: The study investigates the link between the personality traits of Nigerian university lecturers and their entrepreneurial intents in the post-COVID-19 era. Based on the Big Five Model, data was gathered from a purposive sample of 207 lecturers in south eastern Nigerian universities. The structural equation modeling was deployed in verifying the proposed conceptual model. Findings indicate that the Covid-19 pandemic ignited entrepreneurial passion among the university lecturers since the hardship they faced during the pandemic era pushed majority to venture into entrepreneurship. Besides, the proposed model explains 58.6% of the variance in lecturers' entrepreneurial intention in the post-pandemic era. Only conscientiousness, extraversion and neuroticism were confirmed as positive and significant drivers of entrepreneurial intention of the university lecturers in Nigeria in the post-COVID-19 era, while openness and agreeableness emerged as non-significant drivers. The study presents both theoretical and practical insights to the post-pandemic entrepreneurial intentions of an unexplored group (university lecturers) in an emerging economy.

Date: 2025-08-12
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Published in Asian Journal of Economics, Finance and Management , 2025, 7 (1), pp.745-753

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-05212591

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