Pourquoi la proximité est de retour dans les stratégies marketing ?

Samy Belaïd (), J.-J. Manceau and A. Barrère
Additional contact information
Samy Belaïd: Métis Lab EM Normandie - EM Normandie - École de Management de Normandie = EM Normandie Business School

Post-Print from HAL

Date: 2021-06-29
References: Add references at CitEc
Citations:

Published in La Journée du Marketing, Les grands enjeux du marketing local (webinar), Jun 2021, En ligne, France

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-05222343

Access Statistics for this paper

More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD ().