Frugal Consumer Behavior

Rabia Bayer ()
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Rabia Bayer: UR CONFLUENCE : Sciences et Humanités (EA 1598) - UCLy - UCLy (Lyon Catholic University), ESDES - ESDES, Lyon Business School - UCLy - UCLy - UCLy (Lyon Catholic University)

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Abstract: The purpose of this paper is to bring renewed attention to frugality and advance the discussion of frugal consumer behavior. It makes an initial attempt to explore the dimensions of frugality and provides a contextual map of frugal consumer behavior that can be empirically tested and used for future predictions.

Keywords: frugality; consumer behavior; frugal consumer (search for similar items in EconPapers)
Date: 2024-10
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Published in Markets, Globalization and Development Review, 2024, 9 (1), pp.1-15. ⟨10.23860/MGDR-2024-09-01-02⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-05238296

DOI: 10.23860/MGDR-2024-09-01-02

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