Using design experience to optimize decision-making in a complex choice situation

Noémie Rivière ()
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Noémie Rivière: TREE - Transitions Energétiques et Environnementales - UPPA - Université de Pau et des Pays de l'Adour - CNRS - Centre National de la Recherche Scientifique, UPPA - Université de Pau et des Pays de l'Adour

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Abstract: This research focuses on the understanding of French professional decisionmakers when they need to choose a health-care insurance policy for their company. How do they take decisions in a complex and highly regulated field? The study highlights the decision making process, behavioural economics and the results of optimization in the user experience (UX). Which UX design can help decision-makers choose the solution that best meets their needs? The project began in July 2022 and will end in July 2025 under the auspices of the French InsurTech: Vasa.

Keywords: Health insurance; User experience UX; design of experience; behavioural economic (search for similar items in EconPapers)
Date: 2022-10-26
Note: View the original document on HAL open archive server: https://hal.science/hal-05249855v1
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Published in Cross-border doctoral meeting, Oct 2022, Jaca, Spain. 2022

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