 BusinessCommerceBilal Bourkha ()
Post-Print from HAL Abstract: This course offers a comprehensive exploration of commerce by combining theoretical foundations with practical perspectives. It begins with a general introduction before examining the place of commerce within economic thought and managerial approaches. The discussion then turns to the key actors involved in commercial activities, as well as the major trends and innovations that are reshaping the field. The second part of the course focuses on the operational side, addressing commercial management and the role of logistics. The program concludes by highlighting logistics as a driver of business performance and by analyzing its growing interconnection with e-commerce. Keywords: logistique internationale; plateformes numériques; mondialisatio n commerce électronique; commerce de masse; colonies industrialisati on; commerce triangulaire; commerce maritime grandes explorations; routes commerciales foires; marchés locaux; troc; troc marchés locaux routes commerciales foires commerce maritime grandes explorations commerce triangulaire colonies industrialisati on commerce de masse mondialisatio n commerce électronique logistique internationale plateformes numériques; Commerce; E-commerce; Distribution; Innovation de distribution; Management commercial (search for similar items in EconPapers) Published in Licence. COMMERCE E-COMMERCE BOURKHA, Oujda, Maroc. 2025, pp.36 There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it. Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-05253430 Access Statistics for this paper More papers in Post-Print from HAL |
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