Évolution du business modèle d’une PME: quelques enseignements tirés d’un cas

Anne-Sophie Thelisson () and Olivier Meier
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Anne-Sophie Thelisson: UR CONFLUENCE : Sciences et Humanités (EA 1598) - UCLy - UCLy (Lyon Catholic University), ESDES - ESDES, Lyon Business School - UCLy - UCLy - UCLy (Lyon Catholic University)

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Abstract: The performance of companies depends on the adaptation of the company's business model to changes in its environment. Using a longitudinal case study conducted in real time, the objective of the study is to analyze the change in business model of an SME in the context of its changing environment. Our analysis focuses on voluntary and emergent changes, and even more specifically, on the nature of the paradoxical tensions (Smith and Lewis, 2011) at work in this change of business model. We show that the business model of the company is modified according to the evolution of its environment and the internal tensions. Applying the paradox grid of Smith and Lewis (2011) shows the nature of the priorities to be managed.

Keywords: evolution; evolutions; paradox; longitudinal case study; Business models; étude de cas longitudinale; paradoxe; Injonctions paradoxales; Evolution; Business modèle (search for similar items in EconPapers)
Date: 2022-03
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Published in Recherches en sciences de gestion, 2022, 149 (2), pp.31-60. ⟨10.3917/resg.149.0031⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-05262086

DOI: 10.3917/resg.149.0031

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