The Performative Effect of Marketing Metrics: Investigating the Sensemaking Process of Social Media Managers

Laurent Busca () and Laurent Bertrandias
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Laurent Busca: UM - Université de Montpellier, MRM - Montpellier Research in Management - UPVD - Université de Perpignan Via Domitia - UM - Université de Montpellier
Laurent Bertrandias: TBS - Toulouse Business School

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Keywords: Sensemaking; Social Media; Performativity; Metrics (search for similar items in EconPapers)
Date: 2025-01-24
Note: View the original document on HAL open archive server: https://hal.science/hal-05266396v1
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Published in GIT Pratiques du Marketing, Jan 2025, Aix -en-Provence, France

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