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Pour un nouveau statut des objets en marketing

Benoit Petitpretre ()
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Benoit Petitpretre: LIRSA - Laboratoire interdisciplinaire de recherche en sciences de l'action - Cnam - Conservatoire National des Arts et Métiers [Cnam]

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Date: 2025
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Published in Fabien De Greser; Rebecca Dickason; Alain Max Guénette. Littérature, management et travail Tome 1 -Management et travail : complexité, tensions et mutations, au prisme de la littérature, L'Harmattan, pp.159 - 170, 2025, Conception et Dynamique des Organisations

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