Mobile payments - Temporary diversification or sustainable synergetic business? The case of MTN in Africa

Pierre Vialle (), Jason Whalley (), Nabyla Daidj () and Youssef Hibour
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Pierre Vialle: IMT-BS - MMS - Département Management, Marketing et Stratégie - TEM - Télécom Ecole de Management - IMT - Institut Mines-Télécom [Paris] - IMT-BS - Institut Mines-Télécom Business School - IMT - Institut Mines-Télécom [Paris], LITEM - Laboratoire en Innovation, Technologies, Economie et Management (EA 7363) - UEVE - Université d'Évry-Val-d'Essonne - Université Paris-Saclay - IMT-BS - Institut Mines-Télécom Business School - IMT - Institut Mines-Télécom [Paris]
Jason Whalley: Northumbria University [Newcastle]
Nabyla Daidj: IMT-BS - TIM - Département Technologies, Information & Management - TEM - Télécom Ecole de Management - IMT - Institut Mines-Télécom [Paris] - IMT-BS - Institut Mines-Télécom Business School - IMT - Institut Mines-Télécom [Paris], LITEM - Laboratoire en Innovation, Technologies, Economie et Management (EA 7363) - UEVE - Université d'Évry-Val-d'Essonne - Université Paris-Saclay - IMT-BS - Institut Mines-Télécom Business School - IMT - Institut Mines-Télécom [Paris]

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Date: 2024-06-23
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Published in ITS 24th Biennial Conference 2024. "New Bottles for New Wine: Digital transformation demands new policies and new strategies“, International Telecommunications Society, Jun 2024, Seoul, South Korea

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