Quand Mamie fait de l’influence, qu’en pensent les followers ? Une approche comparative audience jeune vs audience senior

Andréa Gourmelen () and Margaret Josion-Portail ()
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Andréa Gourmelen: MRM - Montpellier Research in Management - UM1 - Université Montpellier 1 - UPVM - Université Paul-Valéry - Montpellier 3 - UM2 - Université Montpellier 2 - Sciences et Techniques - UPVD - Université de Perpignan Via Domitia - Groupe Sup de Co Montpellier (GSCM) - Montpellier Business School, UM - Université de Montpellier, MRM - Montpellier Research in Management - UPVD - Université de Perpignan Via Domitia - UM - Université de Montpellier

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Date: 2025-11-13
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Published in Actes des 24èmes Journées Normandes de Recherche sur la Consommation (JNRC), Nov 2025, Caen, France. 2025

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