Strategic innovation and failure: the EuropaCorp cinema complex

Innovation stratégique et échec: le complexe cinématographique EuropaCorp

Frédéric Lassalle ()
Additional contact information
Frédéric Lassalle: CREGO - Centre de Recherche en Gestion des Organisations - Université de Haute-Alsace (UHA) - Université de Haute-Alsace (UHA) Mulhouse - Colmar - UFC - Université de Franche-Comté - UBFC - Université Bourgogne Franche-Comté [COMUE] - UBE - Université Bourgogne Europe

Post-Print from HAL

Abstract: Strategic innovation consists of an organization radically changing the rules of competition by proposing a new value to customers while controlling costs for the organization. Our study will focus on the case of the EuropaCorp company which proposed a strategic innovation in the cinema complex sector in 2013 and which failed. Why does an organization fail even though the principles of strategic innovation are respected? The methodology of this analysis is based on case study through a literature review. Our results show that it is possible to fail in a strategic innovation process. The explanation comes from the insufficient radicality of the new business model.

Keywords: Euro- paCorp; Radicality; Failure; Strategic innovation; EuropaCorp; Radicalité; Echec; Innovation stratégique (search for similar items in EconPapers)
Date: 2025-06-16
References: Add references at CitEc
Citations:

Published in Question(s) de Management, 2025, n° 55 (3), pp.37-50. ⟨10.3917/qdm.235.0037⟩

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-05307745

DOI: 10.3917/qdm.235.0037

Access Statistics for this paper

More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD ().