The social responsibility of Moroccan public universities: a qualitative analysis of perceptions and practices

La responsabilité sociétale des universités publiques marocaines: une analyse qualitative des perceptions et pratiques

Fatima Ahekkad () and Abdelkader Charba ()
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Fatima Ahekkad: Laboratoire Interdisciplinaire en Management des organisations et en Economie Appliquée - UMI - جامعة مولاي إسماعيل = Université Moulay Ismaïl
Abdelkader Charba: Laboratoire Interdisciplinaire en Management des organisations et en Economie Appliquée - UMI - جامعة مولاي إسماعيل = Université Moulay Ismaïl

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Abstract: Abstract : This article examines the role and perception of University Social Responsibility (USR) within Moroccan public universities. Drawing on a qualitative study based on semi-structured interviews conducted with eight key stakeholders (including faculty members, administrative staff, and a representative from the Ministry of Higher Education), the research highlights a growing interest in USR, increasingly regarded as a lever for modernization, improved governance, and enhanced institutional performance. Despite this emerging awareness, several structural and organizational constraints hinder the effective implementation of USR. These include the absence of a coherent national strategy, limited financial and human resources, insufficient training, and a weak culture of monitoring and evaluation. As a result, USR initiatives often remain fragmented, isolated, and disconnected from the universities' broader strategic planning. To address these shortcomings, the study formulates a series of recommendations aimed at integrating USR more effectively into university governance. These include the development of a national strategic framework for USR, the systematic training of academic and administrative staff, and the adoption of robust and context-sensitive evaluation tools. Ultimately, the study advocates for the institutionalization of USR as a core, measurable, and sustainable component of the university's mission, extending its role beyond teaching and research to a more active engagement with societal development and public accountability. Keywords: Social responsibility, public university, governance, qualitative analysis. Classification JEL: I23, M14 Paper type: Empirical Research

Keywords: governance; qualitative analysis.; public university; Social responsibility; analyse qualitative.; gouvernance; université publique; Responsabilité sociétale (search for similar items in EconPapers)
Date: 2025-08-30
New Economics Papers: this item is included in nep-ara, nep-env, nep-inv and nep-sbm
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Published in International Journal of Accounting, Finance, Auditing, Management and Economics, 2025, ⟨10.5281/zenodo.17314890⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-05308794

DOI: 10.5281/zenodo.17314890

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