L'IA en action: écrire comme une machine

Philippe Jean-Baptiste ()
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Philippe Jean-Baptiste: LEST - Laboratoire d'Economie et de Sociologie du Travail - AMU - Aix Marseille Université - CNRS - Centre National de la Recherche Scientifique

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Abstract: This article analyzes the irruption of language models (LLM) in writing routines (marketing, customer relations, legal/financial, journalism, higher education). These systems do not "write" in the human sense: they generate text by statistical prediction; value is born from a co-production where the human frames the instruction, verifies the factual, adjusts the style and assumes editorial responsibility.

Keywords: Assisted writing; Bias and hallucinations; écriture assistée; Biais et hallucinations (search for similar items in EconPapers)
Date: 2025-10-10
Note: View the original document on HAL open archive server: https://hal.science/hal-05308799v1
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Published in Management & Data Science, 2025, 9 (5), https://management-datascience.org/articles/55431/

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-05308799

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