Chatbot et expérience client avenir et no future ?

Mohamed Anouar Lahouij () and Widiane Ferchakhi ()
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Mohamed Anouar Lahouij: IMSIC - Institut mediterranéen des sciences de l'information et de la communication - AMU - Aix Marseille Université - UTLN - Université de Toulon
Widiane Ferchakhi: CREGO - Centre de Recherche en Gestion des Organisations - Université de Haute-Alsace (UHA) - Université de Haute-Alsace (UHA) Mulhouse - Colmar - UFC - Université de Franche-Comté - UBFC - Université Bourgogne Franche-Comté [COMUE] - UBE - Université Bourgogne Europe

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Keywords: Expérience client; Chatbot (search for similar items in EconPapers)
Date: 2025-05-14
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Published in 41ème Congrès International de l’Association Française du Marketing, Université de Lille (IAE, ILIS, IUT) et l’IESEG School of Management, May 2025, Lille, France

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-05318212

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