Unpacking live streaming shopping consumer value: bibliometric review and qualitative study among French shoppers

Younes Bouragba (), Yacine Ouazzani (), Martina Gallarza, Karine Picot-Coupey () and Isabelle Collin-Lachaud ()
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Younes Bouragba: UM - Université de Montpellier
Yacine Ouazzani: CREGO - Centre de Recherche en Gestion des Organisations - Université de Haute-Alsace (UHA) - Université de Haute-Alsace (UHA) Mulhouse - Colmar - UFC - Université de Franche-Comté - UBFC - Université Bourgogne Franche-Comté [COMUE] - UBE - Université Bourgogne Europe
Martina Gallarza: University of Valencia, Marketing Department
Karine Picot-Coupey: CREM - Centre de recherche en économie et management - UNICAEN - Université de Caen Normandie - NU - Normandie Université - UR - Université de Rennes - CNRS - Centre National de la Recherche Scientifique
Isabelle Collin-Lachaud: TSM - Toulouse School of Management - UT Capitole - Université Toulouse Capitole - Comue de Toulouse - Communauté d'universités et établissements de Toulouse

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Keywords: French shoppers; Bibliometric review; Consumer value (search for similar items in EconPapers)
Date: 2025-05-14
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Published in 41ème Congrès International de l’Association Française du Marketing, Université de Lille (IAE, ILIS, IUT) et l’IESEG School of Management, May 2025, Lille, France

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-05318232

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