Les aspects affectifs de la relation à la marque enseigne: pour une intégration des attributs de l’enseigne

Léa Pecjak () and Sophie Changeur ()
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Léa Pecjak: ESC Amiens
Sophie Changeur: IAE - IAE AMIENS

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Date: 2022-12-09
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Published in 4e Journée de la relation à la marque dans un monde connecté (JR2MC), Dec 2022, Strasboug, France

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-05318266

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