L’habit ne fait pas le moine, mais l’expertise et l’autorité …

Antonin Woimant and Léa Pecjak ()
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Antonin Woimant: IAE Lille - IAE Lille University School of Management - Lille - Université de Lille
Léa Pecjak: ESC Amiens

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Date: 2022-05-18
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Published in 38e Congrès international de l’Association Française du Marketing (AFM), May 2022, Amiens, France

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