Repenser le packaging des marques premier prix: comment transgresser les normes pour mieux valoriser ces marques ?

Alicia Lefrançois (), Léa Pecjak () and Sophie Changeur ()
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Alicia Lefrançois: CRIISEA - Centre de Recherche sur les Institutions, l'Industrie et les Systèmes Économiques d'Amiens - UR UPJV 3908 - UPJV - Université de Picardie Jules Verne

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Date: 2023-10-11
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Published in 26e colloque international Étienne Thil, Oct 2023, Tours, France

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