Fusion ou confusion: les ressorts affectifs et cognitifs des marques d'enseigne

Léa Pecjak () and Sophie Changeur ()
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Léa Pecjak: ESC Amiens
Sophie Changeur: IAE - IAE AMIENS

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Date: 2025-10-08
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Published in Colloque Etienne Thil, Oct 2025, Martigues, France

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