Quand la signature de l'enseigne devient gage ou piège: une analyse des effets ambivalents de l'endossement des MDD

Léa Pecjak (), Ludivine Destoumieux and Fabien Rogeon
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Léa Pecjak: ESC Amiens
Ludivine Destoumieux: Excelia Group | La Rochelle Business School
Fabien Rogeon: Excelia Group | La Rochelle Business School

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Date: 2025-10-08
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Published in Colloque Etienne Thil, Oct 2025, Martigues, France

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