What social acceptability for autonomous shuttles? Consumers’ ambivalent response

Quelle acceptabilité sociale des navettes autonomes ? La réponse ambivalente des consommateurs

Ulysse Soulat (), Sarah Machat (), Jeanne Lallement () and Florence de Ferran ()
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Ulysse Soulat: NUDD - Usages du Numérique pour le Développement Durable - ULR - La Rochelle Université, ULR - La Rochelle Université
Sarah Machat: NUDD - Usages du Numérique pour le Développement Durable - ULR - La Rochelle Université, ULR - La Rochelle Université
Jeanne Lallement: NUDD - Usages du Numérique pour le Développement Durable - ULR - La Rochelle Université, ULR - La Rochelle Université
Florence de Ferran: NUDD - Usages du Numérique pour le Développement Durable - ULR - La Rochelle Université, ULR - La Rochelle Université

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Abstract: The social acceptability of autonomous shuttles evokes a range of emotions among consumers, notably ambivalent emotions oscillating between technological interest and fear of the device. This study analyzes these anticipated emotions and the coping strategies consumers use to manage these conflicting feelings. Relying on a qualitative approach based on 18 semi-structured interviews with potential users of on-demand shuttle services, this research identifies consumers' anticipated emotions. The findings categorize these emotions and link them to corresponding coping strategies. This study contributes to a better understanding of emotions in a new urban mobility context and offers recommendations to improve the integration of autonomous shuttles into society.

Keywords: émotions anticipées; émotions ambivalentes; stratégies de coping; navettes autonomes; acceptabilité sociale (search for similar items in EconPapers)
Date: 2025-10-08
New Economics Papers: this item is included in nep-mac and nep-tre
Note: View the original document on HAL open archive server: https://hal.science/hal-05319214v1
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Published in Réseau International de Recherche sur les Organisations et le Développement Durable (RIODD), Oct 2025, Toulouse, France

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