Green Innovation Adoption: Examining the Role of Diverse User Profiles

Amanullah Phulpoto (), Aurélie Hemonnet-Goujot () and Linda Hamdi-Kidar ()
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Amanullah Phulpoto: CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon, AMU IAE - Institut d'Administration des Entreprises (IAE) - Aix-en-Provence - AMU - Aix Marseille Université
Aurélie Hemonnet-Goujot: CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon, AMU IAE - Institut d'Administration des Entreprises (IAE) - Aix-en-Provence - AMU - Aix Marseille Université
Linda Hamdi-Kidar: TBS - Toulouse Business School

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Date: 2025-07-01
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Published in Academy of Marketing Science World Marketing Congress, Jul 2025, Dijon, France

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