Crowdfunding as a value co-creation practice by woodworkers on YouTube

Le crowdfunding et la co-création de valeur chez les menuisiers-YouTubeurs

Beer Bergman ()
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Beer Bergman: DOORS [Cerege] - Dynamiques Organisationnelles, Outils, Régulation, Société [Équipe du Cerege] - CEREGE [Poitiers] - Centre de recherche en gestion [UR 13564] - UP - Université de Poitiers = University of Poitiers, CEREGE [Poitiers] - Centre de recherche en gestion [UR 13564] - UP - Université de Poitiers = University of Poitiers

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Abstract: Value concepts have undergone a migration from dyadic supplier-client conceptualizations towards hybrid co-creation processes including all actors in the process (Baron et al., 2014; Vargo & Lusch, 2008). From the 2000s on, different concepts of value creation have been developed (Vargo et al., 2008; Edvardsson et al., 2011; Helkkula et al., 2012; Echeverri and Skålén, 2011). This article is a preliminary research study as part of a bigger PhD research project. Through the perspective of Service Dominant Logic (Vargo & Lusch, 2004, 2008, 2011, 2016, 2017) we aim to better understand the phenomenon of crowdfunding as practiced by woodworkers on YouTube. The first results show that non-monetary value creation, such as feedback, recognition, and relationship building with the public, are among the important reasons for these alternative complementary income arrangements. Moreover, SDL allows for analysis of hybrid forms of value creation, notably axiological values related to life and vocational choices.

Keywords: Service Dominant Logic; YouTube; Crowdfunding; Value; Co-creation; Valeur; Co-création (search for similar items in EconPapers)
Date: 2022-06-23
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Published in Colloque Prix & Valeur - Journées de Recherche labellisées afm, VALLOREM; IAE Tours Val de Loire, Jun 2022, Tours, France

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-05323326

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