Drivers of Change in the Collective Value Proposition of a Transforming Circular Ecosystem: The French Paper-and-Cardboard Industry Case

Les déterminants de l’évolution de la proposition de valeur collective d'un écosystème circulaire en transformation: le cas de la filière papier-carton en France

Fernando Cezar () and Sophie Peillon ()
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Fernando Cezar: COACTIS - COnception de l'ACTIon en Situation - UL2 - Université Lumière - Lyon 2 - UJM - Université Jean Monnet - Saint-Étienne, FAYOL-ENSMSE - Département Management responsable et innovation - ENSM ST-ETIENNE - Ecole Nationale Supérieure des Mines de St Etienne - Institut Henri Fayol, Mines Saint-Étienne MSE - École des Mines de Saint-Étienne - IMT - Institut Mines-Télécom [Paris], FAYOL-ENSMSE - Institut Henri Fayol - Mines Saint-Étienne MSE - École des Mines de Saint-Étienne - IMT - Institut Mines-Télécom [Paris]
Sophie Peillon: Mines Saint-Étienne MSE - École des Mines de Saint-Étienne - IMT - Institut Mines-Télécom [Paris], COACTIS - COnception de l'ACTIon en Situation - UL2 - Université Lumière - Lyon 2 - UJM - Université Jean Monnet - Saint-Étienne, FAYOL-ENSMSE - Institut Henri Fayol - Mines Saint-Étienne MSE - École des Mines de Saint-Étienne - IMT - Institut Mines-Télécom [Paris], FAYOL-ENSMSE - Département Management responsable et innovation - ENSM ST-ETIENNE - Ecole Nationale Supérieure des Mines de St Etienne - Institut Henri Fayol

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Abstract: The paper-and-cardboard recycling Industry in France has undergone profound transformation in recent decades, driven by environmental regulations and both European and national sustainability policies. This research aligns with current academic literature seeking to better understand the determinants underlying the evolution of a collective value proposition within circular ecosystems. Leveraging a national strategic initiative launched as part of the France 2030 program, the PAC3R project (PACkaging, Recycling, Recyclability, Re-use of papers and cardboards) provides valuable insights into the sector's contemporary challenges. A mixedmethod qualitative analysis (content and process) of primary and secondary data, incorporating both inductive and deductive coding, enables the identification of key determinants shaping this reconfiguration of the value proposition. Finally, the study highlights the dilemma between the adoption of technological innovations (in processes or products) and the need to structure a collective dynamic towards a strengthened circular ecosystem.

Keywords: circular ecosystem; innovation ecosystem; value proposition; qualitative approach; proposition de valeur; approche qualitative; écosystème d'innovation; écosystème circulaire (search for similar items in EconPapers)
Date: 2025-10-08
Note: View the original document on HAL open archive server: https://hal.science/hal-05323872v1
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Published in Congrès RIODD 2025 : Entre conflits et convergences, comprendre et explorer les dynamiques de l'acceptabilité sociale dans les transitions socio-environnementales, Oct 2025, Toulouse, France

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