The role of flow in consumer environmental commitment applied to the case of immersive 360° educational videos

Caroline Bonnetier (), Baptiste Moussaoui (), Imed Ben Nasr () and Laurent Maubisson ()
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Caroline Bonnetier: VALLOREM - Val de Loire Recherche en Management - UO - Université d'Orléans - UT - Université de Tours, UT - Université de Tours, IAE Tours Val de Loire - Institut d'Administration des Entreprises (IAE) - Tours Val de Loire
Baptiste Moussaoui: VALLOREM - Val de Loire Recherche en Management - UO - Université d'Orléans - UT - Université de Tours, UT - Université de Tours, IAE Tours Val de Loire - Institut d'Administration des Entreprises (IAE) - Tours Val de Loire
Imed Ben Nasr: Excelia Group | La Rochelle Business School, CERIIM - Centre de Recherche en Intelligence et Innovation Managériales - Excelia Group | La Rochelle Business School
Laurent Maubisson: VALLOREM - Val de Loire Recherche en Management - UO - Université d'Orléans - UT - Université de Tours, UT - Université de Tours, IAE Tours Val de Loire - Institut d'Administration des Entreprises (IAE) - Tours Val de Loire

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Abstract: Nowadays, the development of consumers' environmental commitment has become a major societal issue. This study examines the effects of interactivity in a 360° immersive video on environmental commitment. To achieve the research objectives, an initial experiment was conducted with a sample of 60 individuals, divided into two subgroups of 30 participants each. After watching a 360° immersive video raising awareness about ocean pollution, self-reported measures of flow, concern, information, control, and curiosity were collected. At this stage, the analysis of the results has not yet been finalized, and a second phase of data collection will be implemented to expand the sample in each experimental condition.

Keywords: SDGs; Experiments; Interactivity; Environmental Commitment; Flow; 360° video (search for similar items in EconPapers)
Date: 2025-06-24
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Published in The International Conference on Technologies & Organization, Jun 2025, La Rochelle, France

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-05324416

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