Comment l'intelligence artificielle (IA) permet de mieux personnaliser les publicités et mieux répondre aux attentes des consommateurs et des entreprises ?

Romain Sohier ()
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Romain Sohier: Métis Lab EM Normandie - EM Normandie - École de Management de Normandie = EM Normandie Business School

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Date: 2021-04-27
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Published in Aubry Mathilde, Sow Mamadou Sanoussy (Eds). La transformation digitale en entreprise, 100 questions/réponses, Ellipses, pp.127-128, 2021, 9782340048324

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-05330214

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