The strategic building of typicality: learning from the comparative history of three French sparkling vineyards

Christian Barrère ()
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Christian Barrère: REGARDS - Recherches en Économie Gestion AgroRessources Durabilité Santé- EA 6292 - URCA - Université de Reims Champagne-Ardenne - MSH-URCA - Maison des Sciences Humaines de Champagne-Ardenne - URCA - Université de Reims Champagne-Ardenne

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Abstract: The aim of this paper is to clarify the conditions of typicality in the case of geographic typicality by considering the markets of wines. Quality results from the dialectic of interdependent strategies. A lot of producers compete on the market; they can propose a more or less high quality. They can change their choices according to the outcomes they see. An evolutionary movement of adaptive adjustment leads to some evolutionary equilibrium. It is connected to the institutional framework that peculiarly defines the conditions of information, competition and cooperation. So, to understand the relation between typicality, quality and ranking of wines we compare three different vineyards that were at their beginning in a similar situation but evolved according to very disparate development paths. The point 2 is dedicated to the first age of the Champagne wines and the third one to their second age, the age of glory. The point 4 addresses the limits of typicality by studying the development paths of other French sparkling wines contrasting with the Champagne one. Some concluding remarks follow.

Keywords: typical vineyards; quality strategies; typicality (search for similar items in EconPapers)
Date: 2013
Note: View the original document on HAL open archive server: https://hal.science/hal-05336760v1
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Published in G. Ceccarelli, A. Grandi, S. Magagnoli. Typicality in History, Peter Lang, 2013, L'Europe alimentaire, 978-2-87574-007-6

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