Understanding consumer resistance to home delivery services: from the SDL-based resource theory to a cultural approach

Monica C. Scarano (), Fatima Regany () and Myriam Ertz ()
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Monica C. Scarano: LITL - Laboratoire Interdisciplinaire des transitions de Lille - UCL FGES - Université Catholique de Lille - Faculté de gestion, économie et sciences - ICL - Institut Catholique de Lille - UCL - Université catholique de Lille - JUNIA - JUNIA - UCL - Université catholique de Lille
Fatima Regany: LUMEN - Lille University Management Lab - ULR 4999 - Université de Lille
Myriam Ertz: UQAC - Université du Québec à Chicoutimi

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Date: 2026
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Published in Journal of Marketing Trends, 2026

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