Slanted and Colorful: Effects of Wordmark Logo Design on Brand Perceptions

Arnaud Sallerin ()
Additional contact information
Arnaud Sallerin: CEREFIGE - Centre Européen de Recherche en Economie Financière et Gestion des Entreprises - UL - Université de Lorraine

Post-Print from HAL

Date: 2026-02-09
References: Add references at CitEc
Citations:

Published in 2026 American Marketing Association Winter Academic Conference, Feb 2026, Madrid, Spain

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-05345396

Access Statistics for this paper

More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD ().