L'identification des leaders d'opinion dans les réseaux sociaux "on-line"

Thomas Ruspil ()
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Thomas Ruspil: VALLOREM - Val de Loire Recherche en Management - UO - Université d'Orléans - UT - Université de Tours, IUT Tours - Institut Universitaire de Technologie - Tours - UT - Université de Tours, UT - Université de Tours

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Date: 2014-05-14
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Published in 30ième Congrès de l'Association Française du Marketing, May 2014, Montpellier, France

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