Should Customers Be Compensated for Their Personal Data? Results from a Mixed-Methods Study

Hanene Oueslati () and Jean-François Toti ()
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Hanene Oueslati: CREGO - Centre de Recherche en Gestion des Organisations - Université de Haute-Alsace (UHA) - Université de Haute-Alsace (UHA) Mulhouse - Colmar - UFC - Université de Franche-Comté - UBFC - Université Bourgogne Franche-Comté [COMUE] - UBE - Université Bourgogne Europe
Jean-François Toti: IAE Lille - IAE Lille University School of Management - Lille - Université de Lille

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Keywords: Customers; Personal Data (search for similar items in EconPapers)
Date: 2025-07-02
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Published in 2025 World Marketing Congress, Academy of Marketing Science, Jul 2025, Dijon, France

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-05348833

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