Cross-Cultural Typography: A Dual Study on Bilingual Design and Brand Longevity

Weixi Kou ()
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Weixi Kou: CEREFIGE - Centre Européen de Recherche en Economie Financière et Gestion des Entreprises - UL - Université de Lorraine

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Date: 2025
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Published in 2025 Academy of Marketing Science World Marketing Congress, Academy of Marketing Science, 2025, Dijon, France

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