Branding With Letters: The Impact of Typography on Perceived Brand Longevity

Weixi Kou (), Franck Celhay (), Mathieu Kacha and Fabien Pecot
Additional contact information
Weixi Kou: CEREFIGE - Centre Européen de Recherche en Economie Financière et Gestion des Entreprises - UL - Université de Lorraine
Franck Celhay: MBS School of Business
Mathieu Kacha: CEREFIGE - Centre Européen de Recherche en Economie Financière et Gestion des Entreprises - UL - Université de Lorraine
Fabien Pecot: TBS Business School Toulouse, France

Post-Print from HAL

Date: 2025
References: Add references at CitEc
Citations:

Published in 9th French-Austrian-German Workshop on Consumer Behavior, 2025, Montpellier, France

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-05354308

Access Statistics for this paper

More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD ().