How to enhance customer experience via augmented reality through customer journey

Liling Sun () and Jean-Marc Decaudin ()
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Liling Sun: Métis Lab EM Normandie - EM Normandie - École de Management de Normandie = EM Normandie Business School, TSM - Toulouse School of Management Research - UT Capitole - Université Toulouse Capitole - Comue de Toulouse - Communauté d'universités et établissements de Toulouse - CNRS - Centre National de la Recherche Scientifique - TSM - Toulouse School of Management - UT Capitole - Université Toulouse Capitole - Comue de Toulouse - Communauté d'universités et établissements de Toulouse
Jean-Marc Decaudin: TSM - Toulouse School of Management Research - UT Capitole - Université Toulouse Capitole - Comue de Toulouse - Communauté d'universités et établissements de Toulouse - CNRS - Centre National de la Recherche Scientifique - TSM - Toulouse School of Management - UT Capitole - Université Toulouse Capitole - Comue de Toulouse - Communauté d'universités et établissements de Toulouse

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Date: 2023-05-23
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Published in EMAC 2023, European Marketing Academy; University of Southern Denmark, May 2023, Odense, Denmark

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-05357111

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