The effect of augmented reality on consumer behavior from personalized co-creation experience perspective

Liling Sun () and Jean-Marc Decaudin ()
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Liling Sun: Métis Lab EM Normandie - EM Normandie - École de Management de Normandie = EM Normandie Business School, TSM - Toulouse School of Management Research - UT Capitole - Université Toulouse Capitole - Comue de Toulouse - Communauté d'universités et établissements de Toulouse - CNRS - Centre National de la Recherche Scientifique - TSM - Toulouse School of Management - UT Capitole - Université Toulouse Capitole - Comue de Toulouse - Communauté d'universités et établissements de Toulouse
Jean-Marc Decaudin: TSM - Toulouse School of Management Research - UT Capitole - Université Toulouse Capitole - Comue de Toulouse - Communauté d'universités et établissements de Toulouse - CNRS - Centre National de la Recherche Scientifique - TSM - Toulouse School of Management - UT Capitole - Université Toulouse Capitole - Comue de Toulouse - Communauté d'universités et établissements de Toulouse

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Date: 2019-06-12
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Published in 5th International AR VR Conference: Changing Realities in a Dynamic World, European Marketing Academy; Universität der Bundeswehr München (UniBw), Jun 2019, Neubiberg, Germany

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