Field Evidence on Nudging High School Students Towards Pro-Environmental Behavior

Rustam Romaniuc (), Odile Séré de Lanauze (), Lisette Ibanez () and Sébastien Roussel ()
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Rustam Romaniuc: Groupe Sup de Co Montpellier (GSCM) - Montpellier Business School
Odile Séré de Lanauze: CEE-M - Centre d'Economie de l'Environnement - Montpellier - CNRS - Centre National de la Recherche Scientifique - INRAE - Institut National de Recherche pour l’Agriculture, l’Alimentation et l’Environnement - Institut Agro Montpellier - Institut Agro - Institut national d'enseignement supérieur pour l'agriculture, l'alimentation et l'environnement - UM - Université de Montpellier, BIT - Behavioral Insights Team France
Lisette Ibanez: CEE-M - Centre d'Economie de l'Environnement - Montpellier - CNRS - Centre National de la Recherche Scientifique - INRAE - Institut National de Recherche pour l’Agriculture, l’Alimentation et l’Environnement - Institut Agro Montpellier - Institut Agro - Institut national d'enseignement supérieur pour l'agriculture, l'alimentation et l'environnement - UM - Université de Montpellier

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Abstract: This paper contributes to the literature studying the effect of green nudges on the behavior of young people, particularly adolescents. We conducted a field experiment involving high school students to assess the effectiveness of a nudging strategy which aimed at motivating them to power off computers when these are not used in the classroom. Our nudging strategy resulted in a significant reduction in computer power in the treated high school compared to a control high school. We discuss the relevance of our work for research on young people's pro-environmental behavior as well as the implications in terms of policy-making.

Date: 2025
New Economics Papers: this item is included in nep-env, nep-exp and nep-nud
Note: View the original document on HAL open archive server: https://hal.inrae.fr/hal-05363638v1
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Published in Bulletin of Economic Research, In press, ⟨10.1111/boer.70023⟩

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Related works:
Working Paper: Field evidence on nudging high school students towards pro-environmental behavior (2024)
Working Paper: Field evidence on nudging high school students towards pro-environmental behavior (2024)
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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-05363638

DOI: 10.1111/boer.70023

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