WOMEN ENTREPRENEURSHIP IN INDIA: A CASE STUDY OF RAVI FASHIONS OF ASHA NAKRANI

Jyoti Chandwani, Hemantkumar P Bulsara and Shailesh Gandhi
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Jyoti Chandwani: School of Hospitality and Management, AURO University, Opp ONGC, Surat – 394510, India.
Hemantkumar P Bulsara: Management Section, Department of A.M.H, S. V. National Institute of Technology, Ichchhanath, Surat-395 007, India.
Shailesh Gandhi: Finance and Accounting Area, Indian Institute of Management (IIM A), Ahmedabad - 380 015, India.

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Abstract: Women Entrepreneurs are looked upon as an important untapped source of economic growth since a lot of them have not got the right opportunities to start their own enterprise. Women endowed with high drive, creativity, innovation and those who are keen on achieving on their own are taking on the challenging role of entrepreneurship. The primary purpose of the paper is to study the journey of one woman entrepreneur and the challenges faced by her in Fashion Industry in Textile Sector in the city of Surat, India. Asha Nakrani of Ravi Fashions, the woman entrepreneur under study, not only created a special niche market for her products but also set a trend of successful enterprises for others to emulate, her youth and enthusiasm providing a fresh impetus for others to follow.

Date: 2015-05-19
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Published in Journal of Global Economics, Management and Business Research, 2015, 3 (2), pp.100-107

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-05366562

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