Can blockchain-based supply chains increase consumer food literacy and empowerment?

Florent Saucède (), Archana Kumar and Lucie Sirieix ()
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Florent Saucède: UMR MoISA - Montpellier Interdisciplinary center on Sustainable Agri-food systems (Social and nutritional sciences) - Cirad - Centre de Coopération Internationale en Recherche Agronomique pour le Développement - IRD - Institut de Recherche pour le Développement - CIHEAM-IAMM - Centre International de Hautes Etudes Agronomiques Méditerranéennes - Institut Agronomique Méditerranéen de Montpellier - CIHEAM - Centre International de Hautes Études Agronomiques Méditerranéennes - INRAE - Institut National de Recherche pour l’Agriculture, l’Alimentation et l’Environnement - Institut Agro Montpellier - Institut Agro - Institut national d'enseignement supérieur pour l'agriculture, l'alimentation et l'environnement
Archana Kumar: MSU - Montclair State University [USA]
Lucie Sirieix: UMR MoISA - Montpellier Interdisciplinary center on Sustainable Agri-food systems (Social and nutritional sciences) - Cirad - Centre de Coopération Internationale en Recherche Agronomique pour le Développement - IRD - Institut de Recherche pour le Développement - CIHEAM-IAMM - Centre International de Hautes Etudes Agronomiques Méditerranéennes - Institut Agronomique Méditerranéen de Montpellier - CIHEAM - Centre International de Hautes Études Agronomiques Méditerranéennes - INRAE - Institut National de Recherche pour l’Agriculture, l’Alimentation et l’Environnement - Institut Agro Montpellier - Institut Agro - Institut national d'enseignement supérieur pour l'agriculture, l'alimentation et l'environnement

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Abstract: Research suggests that blockchain-based supply chains (BBSCs) can enhance trust and empower consumers by improving food literacy. Yet, most existing studies rely on simulations or hypothetical scenarios rather than real-world applications. To address this gap, this study explores consumer reactions to BBSCs actually implemented. During this session, we will have the opportunity to discuss if BBSCs can increase consumers' food literacy and empowerment or if they lack a clear social marketing approach to concretely involve consumers.

Keywords: Consumer Behavior; Supply chain; Blockchain (search for similar items in EconPapers)
Date: 2025-11-05
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Published in 9th World Social Marketing Conference, Nov 2025, Alicante, Spain

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-05368406

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