Conspicuous anticonsumption: valorizing through the invisible

Anti-consommation ostentatoire: la valorisation de l'invisible

Nadège Ianni (), Aurélie Kessous () and Pierre Valette-Florence ()
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Nadège Ianni: CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon

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Abstract: Conspicuous behaviour can also apply to anticonsumption! This paper explores forms of ostentatious behavior on profiles of known anti-consumers (Iyer & Muncy, 2009). Nineteen interviews reveal an invisible ostentatious behavior: snobbism. It can express humanist or ecological values as well as mask more individualistic motivations.

Keywords: Anticonsumption; voluntary simplicity; ostentation; snobbism; bandwagon; Anti-consommation; simplicité volontaire; snobisme (search for similar items in EconPapers)
Date: 2025-11-27
Note: View the original document on HAL open archive server: https://hal.science/hal-05385545v1
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Published in 1ère conférence de la recherche en marketing du Grand Paris, Litem; Université Evry Paris Saclay, Nov 2025, Paris Saclay, France

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-05385545

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