Regional network management in Asia

Le management régional des réseaux en Asie

Valérie Fossats () and Anastasia Sartorius-Khalapsina
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Valérie Fossats: CEREFIGE - Centre Européen de Recherche en Economie Financière et Gestion des Entreprises - UL - Université de Lorraine
Anastasia Sartorius-Khalapsina: IDRAC Business school Lyon - Institut pour le Développement et la Recherche d'Action Commerciale - Université de Lyon

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Abstract: This research focuses on the strategic management of networks in the Asian region. The empirical study examines three multinational firms (MNEs) operating in B2B markets. Thirty interviews were conducted with managers from both headquarters and various subsidiaries across Asia, to explore how MNEs manage their networks from a regional management perspective. The findings highlight the adoption of a flexible multi-country strategic approach to address the complexity of the network context in Asia, characterized by strong market interdependence. The study also sheds light on the internationalization of MNEs through the lens of multiple network coordination.

Keywords: Asia; MNE; internationalization; region; emerging countries; network strategy; FMN; pays émergents; région; stratégie de réseaux; Asie; internationalisation (search for similar items in EconPapers)
Date: 2025-07-30
Note: View the original document on HAL open archive server: https://hal.univ-lorraine.fr/hal-05397764v1
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Published in Management international = International management = Gestión internacional, 2025, pp.1-26. ⟨10.59876/a-mr8g-68mb⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-05397764

DOI: 10.59876/a-mr8g-68mb

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