Measuring residual perceived value for the consumer: the case of damaged fruits and vegetables

Sarra Azib (), Innocent Morgane, Bertrand Urien () and Patrick Gabriel ()
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Sarra Azib: LEGO - Laboratoire d'Economie et de Gestion de l'Ouest - UBS - Université de Bretagne Sud - UBO EPE - Université de Brest - IMT - Institut Mines-Télécom [Paris] - IBSHS - Institut Brestois des Sciences de l'Homme et de la Société - UBO EPE - Université de Brest - UBL - Université Bretagne Loire - IMT Atlantique - IMT Atlantique - IMT - Institut Mines-Télécom [Paris]
Innocent Morgane: LEGO - Laboratoire d'Economie et de Gestion de l'Ouest - UBS - Université de Bretagne Sud - UBO EPE - Université de Brest - IMT - Institut Mines-Télécom [Paris] - IBSHS - Institut Brestois des Sciences de l'Homme et de la Société - UBO EPE - Université de Brest - UBL - Université Bretagne Loire - IMT Atlantique - IMT Atlantique - IMT - Institut Mines-Télécom [Paris]
Bertrand Urien: LEGO - Laboratoire d'Economie et de Gestion de l'Ouest - UBS - Université de Bretagne Sud - UBO EPE - Université de Brest - IMT - Institut Mines-Télécom [Paris] - IBSHS - Institut Brestois des Sciences de l'Homme et de la Société - UBO EPE - Université de Brest - UBL - Université Bretagne Loire - IMT Atlantique - IMT Atlantique - IMT - Institut Mines-Télécom [Paris]
Patrick Gabriel: LEGO - Laboratoire d'Economie et de Gestion de l'Ouest - UBS - Université de Bretagne Sud - UBO EPE - Université de Brest - IMT - Institut Mines-Télécom [Paris] - IBSHS - Institut Brestois des Sciences de l'Homme et de la Société - UBO EPE - Université de Brest - UBL - Université Bretagne Loire - IMT Atlantique - IMT Atlantique - IMT - Institut Mines-Télécom [Paris]

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Abstract: Residual perceived value is an interesting concept from a circular economy perspective, since it enables us to capture the sources of value that remain in a product at the end of its use or at the end of its life. However, the literature lacks tools for measuring this concept reserved for post-use, in contrast to purchase and consumption value, which have received a lot of attention from scholars. Our research aims to provide an understanding of the concept of residual perceived value by studying its dimensions and measuring it in the case of food products. An exploratory qualitative study along with two quantitative data collections have enabled us to construct a four-dimension measurement instrument applied to damaged fruits and vegetables. These four dimensions (symbolic, hedonic, individual utilitarian, biospheric utilitarian) could help public authorities better orientate their anti-waste communication.

Keywords: measurement scale; residual perceived value; perceived value (search for similar items in EconPapers)
Date: 2024-05-28
Note: View the original document on HAL open archive server: https://hal.science/hal-05404577v1
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Published in European Marketing Academy Conference, May 2024, Bucharest, Romania

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